In the case
of PerformancePoint Server, scorecards are normally displayed to end users as part
of a dashboard, which is hosted in SharePoint. SharePoint lets users customize
their screens so that a user might be viewing a scorecard, their email inbox, some
scrolling stock prices, and so on. Therefore, the term dashboard will be used
throughout the book, and it will often include the viewing mechanism for scorecards,
graphs, grids, and any other data presented to users.
Companies that embark upon building a scorecard often need to carefully
plan what should be in the scorecard; in other words, how they??™ll break down
their business into perspectives and then the KPIs within each perspective. These
perspectives are not at all related to something called Perspectives in Analysis
Services; rather, a perspective here is just a way of looking at the business. Many
people are familiar with looking at a business from a financial perspective, but
companies must also look at the market with the customer??™s perspective, asking what
makes a consumer willing to spend their money on the company??™s products. The
process of examining the perspectives and the KPIs in that perspective is often done
by creating what is known as a strategy map, and the perspectives chosen can lead to
what is called a Balanced Scorecard or to just a general business scorecard.
C h a p t e r 4 : S c o r e c a r d s a n d K e y P e r f o r m a n c e I n d i c a t o r s 71
Balanced Scorecards
Scorecards have their genesis in the work of Robert Kaplan and David Norton.
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