These may actually be separate dimensions or they may
simply be attributes within the customer dimension. Regardless, they are analyzed
as if they were separate dimensions. For example, a marketing promotion might
want to target girls from ages 12 to 17, and the marketing analysts would examine
the data with both age and gender working as dimensions in order to determine the
effectiveness of that particular promotion.
Scorecards and Dashboards
While KPIs could be used individually, such as showing a single KPI somewhere
on a web page, KPIs are usually placed on a scorecard. As mentioned in the
introduction, scorecards are designed to give the consumer a set of information that
is extremely easy to comprehend, providing a quick way to view the overall health
of the business or individual organization within the business.
Scorecards are often a collection of KPIs, sometimes grouped into different
categories. These categories are often called perspectives and will be described
in more detail shortly. KPIs may also be hierarchical. Unlike measures in a cube,
KPIs may break down into lower level KPIs; these higher-level KPIs are sometimes
called objectives. For example, a Gross Profit KPI might break down into Revenue
and Expense KPIs. The Expense KPI might then break down into a Salary, Rent,
70 B u s i n e s s I n t e l l i g e n c e w i t h M i c r o s o f t O f f i c e P e r f o r m a n c e P o i n t S e r v e r 2 0 0 7
Equipment, and other KPIs.
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