Data input applications can
validate data in real time against the known universe of good data. It can also flag
potentially bad data at the time of data entry, before it makes its way into the system.
This ability to use the data from a data warehouse provides benefits all the way to
the workers on the front lines of dealing with customers or products. These individuals
may be totally unaware of the existence of a data warehouse, but they know that they
use the numbers shown in the applications to get their job done more efficiently. Such
integration between data in Analysis Services and line-of-business applications is
provided by such enabling technologies as OLE DB, ADO.NET, XML web services,
XMLA, and more. This alphabet soup means one thing: accessing the data and
bringing it into client applications is well supported in a variety of ways and in many
different application formats. Whether a company is using Windows applications or
web applications, the data can easily be integrated into the daily workflow of all users.
Real World Examples
In theory, I??™m sure all of this sounds well and good to you. However, there??™s
nothing like practical applications of business intelligence for proving the value of
the technology in real organizations. The following examples are just a few of the
customer stories with which the author has first-hand knowledge and explains how
business intelligence has enabled companies to run more efficiently and improve
processes, save money, uncover problems, or some combination of all three.
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