Call center workers can see the order and
return history of customers calling in with questions. Assembly line workers can
obtain real-time statistics on the number of units produced, quality control, and
inventory levels. Such workers may not know the term ???business intelligence???
or have any idea that the data they are viewing comes from a data warehouse.
Nonetheless, they are still consumers of data and therefore part of the business
intelligence process.
Delivering Data to Business Intelligence Consumers
The previous section described four types of consumers of business intelligence
information, ranging from executives to sales clerks and assembly line workers. This
shows that the end result of a business intelligence project can provide benefits to
nearly every facet of an organization. More importantly, a data warehouse can be
designed so that a single warehouse can serve the needs of all the consumers, greatly
simplifying the creation and maintenance of the warehouse.
10 B u s i n e s s I n t e l l i g e n c e w i t h M i c r o s o f t O f f i c e P e r f o r m a n c e P o i n t S e r v e r 2 0 0 7
While a single warehouse may be able to handle the data needs for many or all
consumers, the same is not true of the different methods used to display and navigate
that information. In other words, there are many different techniques that can be used
to present data to consumers, and thus there are different tools available to provide this
data display.
Pages:
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39