Managers often manage at a much more granular
level, but are still making business decisions that can impact the profit and loss of
their specific areas. When the information upon which a business decision-maker
relies can have an impact on the profitability of a functional unit, it is critical that the
information be timely and accurate. The presentation of the data must make it very
easy to grasp quickly and provide unambiguous information about the health of that
information.
8 B u s i n e s s I n t e l l i g e n c e w i t h M i c r o s o f t O f f i c e P e r f o r m a n c e P o i n t S e r v e r 2 0 0 7
The actual data needed by business decision makers varies based on their
functional role: A vice president of finance will look at different metrics than
the vice president of human resources, for example. Chapter 4 will delve more
into different business areas and what some of the key metrics are for various
departments within a company.
Knowledge Workers
Knowledge workers make up the bulk of non-management office staff. Software
developers, marketing personnel, human resources staff, financial accountants, and
other such workers are professional staff that have the need for information, but
often do not have the ability to make decisions that have a large business impact. A
marketing person, for example, may be tasked with creating marketing materials to
sell a new product or service. This person may do research by examining the market
place, look at competing products, conduct focus groups, study internal quality
control procedures, and more, but the end result is materials that must be approved
by management??”the money for creation is allocated by someone other than that
marketing person.
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