It is important to understand
these roles and the business reach and impact they have. After identifying four roles
of an organization, I will delve into the ways these roles can interact with data and
why there is no one approach that satisfies all business needs.
The four roles that will be examined include
Business Decision-Makers
Knowledge Workers
Analysts
Line Workers
Obviously, roles are not always so cut and dry, and one person may well have
responsibilities in more than one role. However, it is important to understand the
business focus of each role and their corresponding need for information.
Business Decision-Makers
The role of business decision-maker encompasses several titles in an organization:
executives, directors, and managers. These various jobs are different in important
ways, but all have one thing in common: the need for timely information is critical
so that these individuals can make decisions that drive the business.
Executives are those at the top of an organization. Their view is often quite
wide; they must understand all facets of the business and how they relate. A CEO
is concerned with revenue and expenses, but also with staffing, manufacturing,
customer satisfaction, supply chains, and so forth. Executives rarely have much time
to dig into the numbers so they need very broad, high-level measures of the overall
health of a business. Vice presidents and directors of certain business functions
may get more detailed information about their area, but they still take a broad view
and need high-level information.
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